Casner & Edwards attorney, Steven M. Ayr, moderated the panel, “Do Good, Do Well: Social Responsibility Marketing for Startups,” in partnership with the Boston Foundation on June 1, 2017, at Boston’s WeWork Fort Point location.
Ayr and fellow panelists from TUGG, Cuseum, ArtLifting and Norton Point discussed the best ways to use cause-based marketing to grow your business and strengthen your community.
Ayr has served the small business, startup, and artist communities since launching his own practice in 2009, and as Business Counsel at startup-focused law firm Fort Point Legal P.C. He has experience structuring organizations from formation to dissolution, negotiating, drafting, and revising the contracts that make businesses tick, and litigating disputes when relationships break down. In addition, Ayr is an intellectual property nerd and helps clients leverage copyright, trademark and trade secret protections to develop their products, grow their brands, and succeed in the marketplace. In 2017, Ayr joined Casner & Edwards as part of the firm’s acquisition of Fort Point Legal P.C., and continues to represent the entrepreneur community.
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